Viewers on Mixer use “Skills” to donate money to their favorite streamers. In order to pocket these donations, a streamer must be a partner, which requires meeting a certain list of criteria. Most streamers are not partners. Skills can be used on non-partner channels but the streamers on these channels are unable cannot benefit financially. This begs the question, how and why would I as a viewer donate to a non-partner streamer if they receive no financial gain? The proposed solution is Mixer Rising Stars.

Mixer Rising Stars is a channel on Mixer that spotlights non-partner streams where high levels of Skill activity is taking place. Added exposure for non-partners puts them in a better position to meet the partnership criteria. Mixer’s hope is that this approach encourages viewers to use more Skills on more streams.

Project
Branding

Year
2018