Beecher's Handmade Cheese — Tommy Danielsen

Beecher’s Handmade Cheese

Beecher’s was in need of a site that expanded the brand’s identity & personality

As a part of a 5 week class at Seattle's SVC (School of Visual Concepts), each student was tasked to audit, wireframe and create a high fidelity comp of a site they felt could use some work. I decided to redesign Beecher's Handmade Cheese, a popular Seattle based cheese shop. Their current website can be seen here.

Project
Web

Year
2018

There were a few key aspects to Beecher's current site that I wanted to significantly improve on in the redesign. For one, their current site is far too cluttered with very little space for a user's eye to rest. Secondly, the site lacks a clear system of rules in terms of typographical hierarchy and general use of color. Finally and most importantly, their current site is not very compelling.

beechers+cheese+summary.jpg

Photography and textures within the site evoke a certain level of authenticity and comfort. This sense of comfort is supported by a warm color palette and casual voice in the language used. While professional, Beecher's is personable and loyal to the Seattle community. I wanted this realized in the site.

Cascadia Wash

Rising Stars